Knowledge Seminars


Concepts & Evolution of Internet Marketing

Internet marketing has evolved significantly over time. From the early days of 1998 to the current time, search engines and social media have gained in popularity on the Internet opening various opportunities for businesses to use these media to generate sales leads and accelerate their business. In this workshop, we will study how Internet marketing has evolved over time and how businesses can gear up their online presence to leverage the strengths that the Internet has to offer.

Duration - 2 sessions of 1.5 hours each

SEO Overview

Search Engine Optimization (SEO) is one of the most powerful online marketing vehicles for businesses to generate more targeted sales leads. As more and more users use search engines like Google to search for options for their needs, businesses need to plan a way to be in the front of users when they are searching for their solutions. If businesses are not on Page #1 of Google, they are losing all the sales leads to their competitors. The workshop will focus on key methods and strategies that can be deployed to be on top of Google for what their users are searching.

Duration - 2 sessions of 1.5 hours each


Importance of Local SEO 

Small businesses like Dentists, Doctors, Flower Shops, Beauty Salons, Grocery Shops, Restaurants etc. have a local reach. Users in their vicinity are looking for options of these business offerings. It is important to be on top of Google with prominent listings and those searches. Ranking on top of these searches is not by chance but by design. This workshop will explain the techniques of getting on top of Google for all local searches to attract location-based users.

Duration - 2 sessions of 1.5 hours each


Citations & Link Building 

Link Building & Citation Building are the top-3 most important ranking factors admitted by even engineers at Google. However, getting this right is important. Google lays a lot of emphasis on the kind & quality of links and citations a site gets from various sources on the net. This workshop will unravel the key aspects that Google is looking for while evaluating the value of back-links and citations that your site gets.

Duration - 2 sessions of 1.5 hours each


Importance of Mobile Search 

Mobile search has gained its market share significantly in the past few years. Since 2015, searches on mobile phones have surpassed those on PC or Desktops. This trend is likely to continue and mobile searches market is expected to accelerate even further. With mobile gaining so much prominence, it is important to rank higher in mobile searches. This workshop will focus on techniques that the businesses can adopt to rank higher in mobile searches.

Duration - 2 sessions of 1.5 hours each


Techniques of SEO 

Search Engine Optimization is a complex set of techniques with lots of nuances of how it is to be handled & implemented on a website. It is easy for even experts to go wrong. Most experts are still divided on what is the correct and safe way to implement SEO on a website. This workshop will focus on all aspects of handling SEO for a website, right from keyword research, site analysis, content analysis to implementing SEO on various pages and sections of the website for a truly successful SEO implementation.

Duration - 2 sessions of 1.5 hours each


Impact of Social Media on Online Marketing 

Social Media has a large following and has grown rapidly over the last 10 years. With FB (1.94 Billion users), Instagram (600 Million), LinkedIn (467 Million), Twitter (328 Million), Snapchat (300 Million), Google+ (300 Million) & Pinterest (165 Million) have become a formidable force to reckon with. What started out as a social fancy & pastime, these mediums have become a key audience for businesses to sell their services to. This workshop will unravel how social media can be leveraged to your business advantage.

Duration - 2 sessions of 1.5 hours each


Evolution of Internet Marketing 

In late 1990’s when Internet started growing rapidly in the number of people connected to it, advertising and online marketing became popular as businesses found a good channel to address to their target audience. The last 10 years has seen the most significant change, both in the audience reach and businesses reaching out to their target audience. The difference in online marketing is that most of the time, message outreach is controlled and the results are highly measurable. Today, over $500 billion are spent annually globally in Internet marketing, which is a significant shift from TV, Radio & Print advertising budgets. This workshop will discuss the opportunities for small & medium sized businesses to leverage the power of Internet marketing. Duration - 2 sessions of 1.5 hours each

Evolution of Google Algorithms

When Google was formally launched in 1998, its revolutionary PageRank algorithm rendered superior quality of results, which other search engines then were unable to beat. Since then, Google has implemented 1000’s of algorithm updates, most of them minor, to combat spam and give high quality results to searcher’s intent. A handful of these algorithm updates has been game-changers and have guided the SEO industry to adopt best practices in website optimization. In this workshop, we will study the evolution of major Google algorithms and see what is safe way to handle website optimization and evaluate what the future of algorithmic changes are likely to be. 
Duration - 2 sessions of 1.5 hours each

Why Content is Still King 

Good content is the starting point of user engagement. If site owners continuously publish newer and meaningful content on their websites, it will result in repeat visits of users, increase user engagement and generally result in more leads and sales conversions. Your website is also likely have a much higher value, authority on the subject and also rank higher in Google. This workshop will study the content strategies that website owners can follow to succeed online.

Duration - 2 sessions of 1.5 hours each


Remarketing – How Ads Follow You 

Have you ever wondered why after reviewing a product online, many unrelated sites you visit thereafter shows banner ads of the same product that you viewed? Why and how does this happen? Google & many other sites make this process, known as “Remarketing” simple and effective. Remarketing costs are a fraction of the original advertising cost on Google but sometimes very effective in creating top-of-the-mind recall and building brand value. This workshop will illustrate how remarketing works and how you can leverage this to your business advantage.

Duration - 2 sessions of 1.5 hours each


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