Atul Gupta

Industry Speaker & Expert, SEO & Internet Marketing

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Atul Gupta
Industry Speaker & Expert - SEO & Internet Marketing

Atul Gupta is an SEO and Internet Marketing Expert & industry Speaker, with over 20 years of experience in Information Technology. His expertise lies in Search Engine Optimization concepts and implementation protocols, and he is widely recognized for his ability to impart information, knowledge and value through his speaking and training seminars. 

Atul Gupta, a serial entrepreneur, started Pugmarks, an advertising & marketing services company, in early 1986. Over the first 10 years, Pugmarks grew to become a leading brand in North India. Atul got his first exposure of the Internet in 1995, even before it was launched in India. In early 1996, he started India’s first web development and hosting service Company. That was a time when Yahoo was just a directory and the most popular search engines - Lycos, AltaVista & Excite are unheard-of today. Google & Bing were yet to arrive.

Due to this early start, Atul has had a vast and rich experience in web, eCommerce and search landscape and has witnessed the evolution of the Internet to what it is today. By 2000, his company was the #1 online service provider in India. He raised the first round of VC Funding the same year.

By 2001, his company launched websites of almost all leading publication groups of India, like – India Today Group, Times of India Group, Indian Express Group, Business Standard, TV-18, The Tribune, Computer World, Nai Dunia, Week Magazine, Malayala Manorama, Deccan Herald, Encyclopedia Britannica, Daily Excelsior, Discover India, Express Computers, Business Barons, Computer World, PC World, Architecture & Design etc.

His company served over 3,000 corporate clients, including top brands like Reliance Group, Bharti AirTel, Tata Group, BHEL, NIIT, Maruti Udyog, Hero Group, Thompson Press, Trident Group, Vardhman Group, Oswals, DRDO, JK Tourism, Bank of Punjab, PunCom, Indian School of Business, Oswal Group, Sportking, JPSL, Computer Point, Raheja Group, ICRA, Imperial Hotel, Markfed, Godrej Group, ITC Limited, Jindal Group, ING Vyasa Group, Enron and several others were not far behind. It was hard to find a prominent corporate group in India, which was not in some way connected to the services of his company.

There are many ‘firsts’ to the company’s credit:

  • Carried out the first Live Webcast of the inauguration of the Hi-Tech city by the Prime Minister of India, Shri Atal Bihari Vajpayee, in Hyderabad in 1998
  • Launched the first Online Publication from India – Deccan Herald from Bangalore
  • Launched the first multimedia content online – Bollywood songs in Real Audio streaming format – 1997
  • Launched the first two regional languages publications – Naidunia in Hindi and Malayala Manorama in Malayalam true type fonts – 1997-98
  • India’s first company to have deployed multi-server load balanced hosting under distributed computing environment to cater to millions of hits per day for India’s election tracking website in the year 2000
  • Launched India’s first Search Engine Optimization services in 1997, even before launch of Google or when the SEO services were barely known.   

Today, Atul sees immense future in online & mobile-access of content and the role SEO would play in making businesses succeed. His early involvement in SEO landscape has helped him study Google algorithms very closely and seen them evolve over time. He has the pulse of the challenges faced by both sides – Search engines & businesses and has evolved sound strategies that businesses need to follow to win online success. He believes that either the sites have to adopt SEO in their online strategy or they will perish.

During last 21 years of Online Services journey, handling almost all kinds of online technologies, Atul has had personal interactions and network with a large number of CEOs of India’s top companies & publications.

Atul and his company Pugmarks Design / RedAlkemi have won awards from Software Technology Parks of India. He has been invited to speak and chair at various industry seminars and conferences in CII, PHD Chambers, TiE, Educational Institutions and various Industry bodies. He is a highly respected figure in the field of Information Technology and is also affectionately referred to as the “father of IT in North India” by Industry peers! He has been a TiE Charter Member and an elected Council Member of CII & PHD Chambers for several years. He is a Moderator of Social Media Marketing Group on LinkedIn, the third largest group on LinkedIn with over 2 Million members.

Atul is married to Anuja Lath, who is the co-founder & COO of RedAlkemi. Atul & Anuja have two daughters, both tri-city toppers, educated from St. Xavier’s & Sophia College, Mumbai. Atul and his family reside on the outskirts of New Chandigarh among nature, where they also run an Art Hostel for global backpacking artists. Atul enjoys shooting as a sport and spends his spare time researching, landscaping and doing social work for a school he has adopted in a nearby village.


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