Read full article here
The social networking sites are on the way to become important means of communication for promotion of goods. Especially, the small and medium enterprises are gradually including these as part of their marketing strategy.
Interacting at the IT conclave e-Revolution Atul Gupta, CEO of RedAlkemi said the relation of people with the Internet has changed. "Earlier, the users surfed the net and it was a passive means of communication for them. This has changed. People want instant reactions. Instead of listening to a recorded message asking them to buy a product they want a review from their peers," he said